Much like her phenomenal Fenty cosmetics line, Rihanna was inspired to create a line of intimates that celebrates and speaks to all shapes and shades. Savage X Fenty celebrates inclusivity, confidence, and courage. Partnered with a team of some of the industry's elite, this label was birthed to disrupt and reevaluate the market with its attainable price and wide array of nudes. “We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same creative intellect that she does with all her various projects—to create a product that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it." With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone.
Savage X launched 90 styles in 36 sizes from AA-DD in bras and xs-3x in bottoms and pajamas. Each category has it's own style. On the Reg contains lightweight t-shirt bras and barely-there briefs in 16 colors for everyday wear; U Cute exhibits a softer, feminine side with lacey detailed bralettes and undies, including a femme-in-the-front, frisky-in-the-back bikini-cut panty; Damn takes it up a notch with subtly suggestive sets with garters, sheer corsets and bodysuits that double as wearable pieces in an edgy wardrobe; Black Widow, the more sexy and fierce collection, offers ultra-sexy crotchless panties, cupless bras and bodysuits, risqué robes, and jumpsuits with a seductive touch of marabou.
According to Rihanna, “There are really no rules with lingerie....Cute and edgy can live in the same collection". I totally agree!!! Savage X Fenty is now available at www.savagex.com.